When it comes to article writing and article marketing, it does not matter how valuable the information inside your article is if your call-to-action language is so weak that no one responds. When you write and submit articles online, your main goal is to turn readers into prospects and customers. And, you do this with a strong call-to-action at the end of your article or in your bio box.

 Now, this is so important that after I wrote an article on 50 Power Words and Phrases, I received a comment on my Article Marketing Experts LinkedIn Group asking me for my favorite call-to-action power phrases.

 Revealing For the First Time Ever: 10 of My Favorite Call-to-Action Power Phrases

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Even if you jump the hurdles of writing articles regularly, are people noticing you purely on the strength of your content, volunteering to promote your business without you even asking?

Are people responding to what you write?

Are you connecting with your readers’ hearts and minds?

Are they linking to your articles, passing them on to friends and organizations, and spontaneously publishing them to lists with thousands of readers?

Are you wondering why not?

It’s because you’re not using secret hypnotic writing techniques such as emotional and psychological triggers that the best copywriters use everyday within their sales letters!

7 Psychological and Emotional Triggers That Will Help You Seduce and Persuade Prospects with Only Your Words

1. Ask questions – Notice what I did in the beginning of this article. I asked you simple questions that you said “No” to in your mind. So, I already pre-sold you on the idea that you’re doing something wrong when it comes to writing articles. Now, I have you engaged and you’re ready to listen to my advice. See, what the power of questions can do for you?

2. Reveal your true self– When you become transparent and show your emotional and physical scars within your articles – you become more believable. Readers will begin to connect with you – as they will realize that you understand their innermost feelings and you know what their needs are. People buy from people they trust.

3. Tell stories – Storytelling is one of the best psychological triggers that you can use to connect with your readers. People love stories. That’s why in my newsletter articles I include stories all the time. And, my loyal subscribers love when I connect life experiences to a business lesson.

I wrote about asking my girlfriend’s family for their blessings, as I will be proposing shortly. I’ve written about karate tournaments including the time I got knocked out. I talked about a wedding shower disaster. People connected to these life stories – and it helped them understand the article marketing lesson that I needed them to learn.

Understanding how to identify drama and how best to use metaphors means that your articles come alive in a way that 99% of the writing out there just doesn’t.

4. Give MORE of the WHY, Not the HOW — .People love how-to articles. And, yes it’s one of the easiest types of articles to write. And, yes how-to articles get read. But, in many cases, your prospects will follow the actions you mentioned without going to your website to learn more. Why? Because you gave them the information they need to do it themselves. Now, if you persuade readers why they have to take necessary steps and actions and tease them with only as little bit of the how as you reveal some top information (without telling them the whole story), you will get more people coming to your website wanting to get your products and services. This is the power of because.

5. Show pain – There’s two main ways to cause people to take action. You can get people to move with a board smacked across their butt or a juicy carrot dangling in front of their face. Yes, pain and pleasure are two primary human activators. By making a shocking statement or telling a story, which poses a problem the reader is having, you will automatically get attention. They’ll be more willing to listen to your solution.

6. Show pleasure – Not everyone will respond to pain. For example, some people want to lose weight and go on a diet because they’re tired of the backaches and knee pains. They’re tired of being stared at by others or being laughed at behind their back. They are trying to get away from pain. While others want to lose weight so they can strut on the beach and attract the opposite sex. They are trying to move toward pleasure. You need to be in tune with your prospects wants, needs and desires.

For example, I wrote an article: “How to Promote Your Book to the Top of the New York Times Best Sellers List.” Every author would love an opportunity to be on that list. I made the promise, I explained how it can be done with my help and I showed proof that it can be done. This article helps me sell more books, products and services to authors – because they want to learn how they too can achieve that dream.

7. Give the Power of Choice – At the end of many of my articles, I give readers a choice. I restate the pain the pain they’re experiencing – and the success they could get if they take action. I tell them, you have two choices. Now the choice is yours. With this psychological trigger, I’m actually combining 3 triggers in one: pain, pleasure and choice.

Now, I’m giving you a choice…

1. You can continue to write articles that bore readers to sleep. You can continue to allow your competition (who may know how to write articles that persuade and motivate prospects to take immediate action) to steal your website traffic and profits. And, you can continue to write articles the same way that is NOT producing the results you want.

Or..

2. You can learn how to…

• Create an engaging, powerful article quickly and consistently, without losing your true voice.
• Have people notice you purely on the strength of your content, volunteering to promote your business without you even asking.
• Control the mind of your prospects and influence them to buy into your ideas.
• Push the right buttons – or more precisely – the right psychological triggers that gets readers to take instant action as soon as they done reading your article.

Now, the choice is yours, but I strongly suggest that you go to:

http://www.onlinearticlewritingcourse.com/special

Check out my new online article writing course and discover how to persuade, motivate and seduce readers to take action now.