Article Writing Mistakes — The #1 Bio Box Mistake 46% of All Article Marketers Make
Posted By Eric Gruber, Your Article Marketing ExpertAre you reducing your article marketing success? I have recently examined current resource box mistakes on a popular article directory and I noticed 46% of their authors’ resource boxes flop.
There are lots of instructions on how to write an article, especially if you go to http://www.onlinearticlewritingcourse.com and on how to submit articles. There’s even so much information on how to format your articles and what to include in your resource box.
With all this information so easily available, would it surprise you that lots of article authors still make common resource box mistakes and impair their article marketing efforts?
See, I went to Ezinearticles.com. I wasn’t really scientific – I closed my eyes and opened 15 recently published articles at random.
I found that article marketers were writing articles on topics ranging from talking with angels to getting your ex back. I was quite surprised at the range of topics plucked at random. There was no repetition of topic.
Aproximately half of the author resource boxes just were not up to the task. 46% of articles chosen showed that common resource box mistakes are still sadly evident.
With hundreds of articles published every day, fifteen articles is a trivial sample size. A quick examination can not possibly make an perfect conclusion on all articles published. But, these were the most recent publications and it illustrates the the aim of this post – just under 50% of the recent article writers were not getting the best out of article marketing.
So what were the common bio box mistakes?
Common Resource Box Mistake #1 – The Ego
The major goal of writing articles is to get the reader to click through your link in your resource box. When people read your article, they don’t care how many books you have published, how many magazines feature you and how many awards you have received. The only things your readers care about are: Can you answer their questions and how can you help them.
Of the article sample taken, 20% of authors stroked their ego first.
Common Resource Box Mistake #2 – Irrelevant Links
If they find your article for guidance on how to paint a wall then the reader is not searching for a general DIY site link. They’re searching for details on how to paint their wall. So let them know where to get hold of the facts about painting walls.
Of the article samples taken, 20% of writers did not include relevant links in their bio box.
Common Resource Box Mistake #3 – No call to action
The main aim in writing articles is to give people information they’re looking for and to tell them where to get more. Yes, give them a call to action, TELL your readers to click on your link. And, when I mean call to action, I don’t mean.. Go to www.blahblahblah.com for more information.
I mean, give them a special report, free video, free templates, free ebook.
Of the article samples taken, 6% of authors did not include a real call to action in their resource box.
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