Archive for April, 2010


Article Writing Mistakes — The #1 Bio Box Mistake 46% of All Article Marketers Make

Posted By Eric Gruber, Your Article Marketing Expert

Are you reducing your article marketing success? I have recently examined current resource box mistakes on a popular article directory and I noticed 46% of  their authors’ resource boxes flop.

There are lots of instructions on how to write an article, especially if you go to http://www.onlinearticlewritingcourse.com and on  how to submit articles. There’s even so much information on how to format your articles and what to include in your resource box.

With all this information  so easily available, would it surprise you that lots of article authors still make common resource box mistakes and impair their article marketing efforts?

See, I went to Ezinearticles.com. I wasn’t really scientific – I closed my eyes and opened 15 recently published articles at random.

I found that article marketers were writing articles on topics ranging from talking with angels to getting your ex back. I was quite surprised at the range of topics plucked at random. There was no repetition of topic.

Aproximately half of the author resource boxes just were not up to the task. 46% of articles chosen showed that common resource box mistakes are still sadly evident.

With hundreds of articles published every day, fifteen articles is a trivial sample size. A quick examination can not possibly make an perfect conclusion on all articles published. But, these were the most recent publications and it illustrates the the aim of this post – just under 50% of the recent article writers were not getting the best out of article marketing.

So what were the common bio box mistakes?

Common Resource Box Mistake #1 – The Ego

The major goal of writing articles is to get the reader to click through your link in your resource box. When people read your article, they don’t care how many books you have published, how many magazines feature you and how many awards you have received. The only things your readers care about are:  Can you answer their questions and how can you help them.

Of the article sample taken, 20% of authors stroked their ego first.

Common Resource Box Mistake #2 – Irrelevant Links

If they find your article for  guidance on how to paint a wall then the reader is not searching for a general DIY site link. They’re searching for details on how to paint their wall. So let them know where to get hold of the facts about painting walls.

Of the article samples taken, 20% of writers did not include relevant links in their bio box.

Common Resource Box Mistake #3 – No call to action
The main aim in writing articles is to give people information they’re looking for and to tell them where to get more. Yes, give them a call to action, TELL your readers to click on your link. And, when I mean call to action, I don’t mean.. Go to www.blahblahblah.com for more information.

I mean, give them a special report, free video, free templates, free ebook.

Of the article samples taken, 6% of authors did not include a real call to action in their resource box.

Want to know more about writing articles and how to write a resource box?

Get my online article writing course now at:

http://www.onlinearticlewritingcourse.com/special


Article Idea Generator — Honor Your Mom With This Article Template

Posted By Eric Gruber, Your Article Marketing Expert

Mother’s Day is right around the corner. Why not honor your mom by writing an article entitled… 7 (Business, Marketing, Fitness etc.) Lessons I Learn From My Mom.

In the intro, you’d explain the influence that your mom had on you.  Then describe the lessons she taught you and relate it to your industry.

For example, my mom God rest her soul  was an amazing mom, wife, sister and friend to many. Her heart was filled with love and joy and no matter where she went, my mom always found a way to touch someone in a way like no other.

One of the greatest lessons that my mom taught me was to put my heart and soul into everything I do. It’s the ONLY way to get things done fast and done right the first time.

Do you love your business enough to write about it? Are you passionate about what you do inside and outside of your business?

Here’s why I’m asking you these questions today…

I find that a lot of people can get really stuck in writing articles, blog posts, special reports, ebooks and other info-products simply because they really don’t love what they are writing about.

Hey if I had to write a book about high school biology, it would take me literally a lifetime to do it – and I’m a writer. I would find every excuse in the book not to do it. Or if I committed to writing one – it probably would read like pure garbage!

So, if you’ve been on my newsletter subscriber list for a while and if you haven’t written anything about or inside of your business for a few months now — you may need to re-evaluate your love and your passion for what you do.

Loving what you do is essential in succeeding in your business or at the very least writing about it.

Because I love writing articles on Internet marketing, I’m always creating new templates that will help me write lots of articles fast. You can find these templates at: http://www.StartWritingArticlesFaster.com

Notice, how I made a connection between a lesson my mom taught me and the message I want to bring across to you, my targeted audience.

To get many more article ideas and templates, grab my instant article writing templates today!