When prospects, referral sources and the media go beyond LinkedIn marketing expert Kristina Jaramillo’s LinkedIn profile – and do a search on Google, she automatically builds credibility.
Why?
Because she has articles and press releases published and featured on top websites and blogs. Watch the video below that Kristina created for her website (http://www.GetLinkedInHelp.com) and see how she’s using articles to build instant credibility…
I just received this email from Honest Website Marketing Founder Scott Harvey,
“Eric – I’m happy to say we got more than we expected! At last count, my article has been picked up by more than 25 websites, newsletters and publications, including some large and influential ones. We got a mention in several more, including the New York Times. We even appeared in a publication from South Africa!
The day the article hit alone we got 143 unique visitors and 24 leads. We now more than doubled our website traffic.
Attorney at Work is now offering a bonus downloadable collection of the best of the marketing posts from 2011. And, 
LinkedIn marketing expert Kristina Jaramillo’s post is included. The collection of articles used was selected based on those that received the most clicks and those that received the best anecdotal feedback.
Attorneys at Work is so proud to offer such high quality content. And, they are doubly proud to have Kristina Jaramillo’s name associated with theirs..
Yesterday, I received in the mail a sneak peek copy of Home Business Magazine’s special New Year February edition – and to my surprise, I found an article that we submitted for Karen Kobelski, General Manager of BizFilings – a leading online provider of incorporation services.
This is not the first time that she was published in Home Business Magazine. Last year they turned one of her articles, “Are You Incorporating Your Business in the Wrong State?” into a letter to the editor that you can find here:
I love case study type of articles.
Why?
Because it gives you a peek inside how experts have launched their businesses to become a success. Case study type of articles give you the motivation and inspiration you need to take action as it shows you how real people just like you have changed their lives for the better.
In today’s case study, I show you how LinkedIn marketing expert Kristina Jaramillo started her business and became known as a prominent LinkedIn Marketing Expert who is asked to share the stage with top internet marketers like the Information Marketing Association President, Robert Skrob. Now, along with her coaching, live profile review services and ongoing LinkedIn Marketing Services, Kristina is also creator of the only Instant LinkedIn Marketing Templates sold on the global market today.
For several years, my former Article Marketing Experts online business manager and now current wife and business partner Kristina Jaramillo, handled my customer service inquiries while learning everything she can about LinkedIn. Once she proved herself to becoming a LinkedIn expert, I gave her an opportunity to work on my own LinkedIn profile and group page. I soon learned the power of mixing article marketing with social media as Kristina’s efforts increased my website traffic by 33.8%!
With my permission she then started testing with some other experts like PR LEADS Founder Dan Janal and Adam Hommey – and they too have improved their profits. So, using me as a coach, Kristina created a special report that prospects opt-in for, launched her own website and started her business. You can get this report for free at http://www.getlinkedinhelp.com
In, just 12 weeks after setting up her LinkedIn business, the New York Times called Kristina a “social media expert.” You can see the article that quoted her as being a social media expert at:
http://boss.blogs.nytimes.com/2010/11/01/this-week-in-small-business-is-the-horror-over/
Look under the section: DON’T TELL ME SOCIAL MEDIA IS JUST A FAD
1. She captured instant attention.
Out of all the social media platforms, LinkedIn is the most misunderstood. So, with a title like: LinkedIn Secrets – 3 Reasons Why Most Business Owners Fail to Attract Clients Using LinkedIn, Kristina was guaranteed attention.
2. She incorporated statistics up front that attracts the media – and shows readers the abundant opportunities they have to build relationships and profits if they use LinkedIn to its fullest potential.
This is exactly how Kristina started her article: “There are over 80 million influential professionals from over 200 countries on LinkedIn that can become your potentials customers. In fact, LinkedIn’s membership is what Neilson Online is calling “The world’s largest audience of affluent, influential professionals” as you will find executives from all Fortune 500 companies there. Plus, you will find experienced professionals from large and small companies and every type of business and industry imaginable. So, why aren’t you able to attract more clients? Why is no one connecting with you?”
Now, if you were not making connections on LinkedIn – wouldn’t you be wondering how can you not when there are over 80 million members? Guess what – the media will wonder why its readers are not connecting either.
3. She provided value.
Kristina was not skimpy on the information she provided in her article. She gave supporting proof and facts. In fact, she even reveals how she gets my content in front of 50,000 prospects fast.
4. She submitted the article to top, credible websites and blogs
If Kristina submitted her article just to EzineArticles.com then I can almost guarantee that the New York Times would not have been picked up her article. There are millions of articles on EzineArticles from more than 300,000 authors. Anyone can get published on EzineArticles.com (even kids) as long as you follow their guidelines. Do you think the editors at the New York Times has time to go through articles on this article directory to see who is credible? I think not.
However, the New York Times reads credible blogs like RINF.com whose content is often featured on The New York Times, BBC, The Guardian, USA Today, Google News and MSNBC. RINF.com, which published Kristina’s article, has an Alexa traffic ranking of 60,176 out of 10+ million websites that Alexa tracks.
Do you see the power of submitting your articles beyond the article directories? Submit your articles to authority sites and you may just get quoted as an expert on the New York Times or some other high authority publication.
Your Next Steps:
Step 1: Grab my complete instant article writing templates collection that will help you become a thought leader. When you act today, you’ll also get access to Kristina’s Instant LinkedIn Marketing Templates that consists of:
Step 2. Find out where you should be submitting your articles. Get your very own customized database of websites, ezines and article directories by going to: http://www.articlesubmissionsitedatabase.com/special
Step 3: Start engaging on LinkedIn and start getting more media attention, speaking engagements, clients and sales. Use the templates Kristina provides at http://www.InstantLinkedInMarketingTemplates.com and start building and enhancing relationships today.
Although, Mark Hyman, M.D, the New York Times Best Selling author, and practicing physician, had a strong, multi-faceted marketing and sales plan in place, the addition of an article marketing strategy helped him in his successful quest to push his book, UltraMetabolism – The Simple Plan For Automatic Weight Loss to the #2 spot of the NY Times Best Seller List. Dr. Hyman’s article marketing campaign was only one piece of the puzzle, but an important piece that helped him establish key relationships with website publishers that will result in increased, targeted traffic and stronger sales for many months and years to come.
Here was the exact steps taken…
One of the most important parts of the article is the title. Remember, the first 3-4 words of your article title have the most weight with Google and other search engines. The point of the title is to intrigue your audience to actually sit down and read the article. You may even want to offer an outrageous proposition that you can fulfill within your article body as we have with the title of this article.
The articles that get the best results are the ones that provide unique, high quality content that solve at least one piece of a problem puzzle. Remember, you want to give to get. However, to convert readers to buyers, you must not give the reader all of the answers to the “HOW” to solve a particular problem. Instead you want to tease them with some of the how and top it off with the why it’s important.
For more article writing tips and secrets, check out: http://www.onlinearticlewritingcourse.com/special
In his article, “Thyroid Dysfunctions & The Obesity Epidemic : Is Your Weight Loss Canary Suffering?” Dr. Hyman identified the problems that his audience is having related to weight gain issues and then showed the readers how it can be a thyroid dysfunction without them even realizing it. He then showed the readers how their problems is a direct result of an environmental problem, which is why doctors have to go up, above and beyond the inadequate, one-size-fits all drugs like Synthroid. Dr. Hyman was not afraid of going against conventional wisdom to give readers value. Now, by reading his article, (if you click on the title above – you can view the article yourself), readers receive…
That’s a lot of free value there – and when you couple that with even more value in the next step, you’ll quickly realize why…
To uncover secrets that will help you get published on top websites, ezines, blogs and forums go to: http://www.articlesubmissionsecretsrevealed.com
You want to encapsulate the essence of what makes you and your offering unique. This is your Unique Selling Proposition. Do this by chiseling away the information that no one cares about from your golden nuggets. Refine them into gleaming insights. Hammer them into logical sequence. Fasten them to reader benefits. Then polish and polish it until your fingers ache, to create a glittering necklace of persuasion that seduces the eye, charms the imagination, and dazzles the reader with so much human interest that it is indeed much easier to click and go to your website than skip.
If you add a free bonus offer, you will make it even easier for readers to click to your website. You can offer a sneak preview of your book, a free ezine subscription, or a free special bonus report that further enhances your credibility as the expert.
Here’s the bio box that helped move Dr. Hyman’s book to the #2 spot on the NY Times Best Seller List:
New York Times best selling author, lecturer, and practicing physician Mark Hyman, M.D., is Editor-in-Chief of Alternative Therapies in Health and Medicine and Medical Editor of Alternative Medicine Magazine. In his most recent book, UltraMetabolism — The Simple Plan for Automatic Weight Loss, he teaches you how you can ignite the fat burning code hidden in your own DNA. To download a free sneak preview of UltraMetabolism, go to http://www.ultrametabolism.com/prlarticle1
You see, not only did he give value in his article but he’s adding more value by giving you free chapters of his book.
For more information on calls-to-action, check out my A to Z Article Marketing System, which includes a special ebook on “10 Calls-to-Action That Pulls Readers In By Their Throats:”
http://www.broadcastyourarticles.com
Think of your article as a sales funnel. Your article title, content, bio box and the link you send your readers to should all flow right into each other. Including a link to the main page only distract and frustrate readers. You will lose that sale forever.
When you promote your book in your bio box, then take them to a squeeze page within your site that convinces people why they should either buy the book or why they should subscribe.
Now, when you go to his squeeze page at: http://www.ultrametabolism.com/prlarticle, you will see right away that he’s using the law of reciprocation. Notice, right on top he starts off with… “Get Your Free Sneak Preview of UltraMetabolism Here..” Then he starts off his first paragraph with…
“For the first time ever, Dr. Mark Hyman unveils his groundbreaking but simple plan for automatic weight loss. Never before have all seven keys to permanent weight loss been integrated into a single plan.” By telling you this, he wants you thinking… “Hey, this doctor is giving me his secrets without me having to pay for a doctor’s visit. He has never done this before. His plan is groundbreaking and I’m getting a sneak peek for free. The least I can do is give Dr Hyman my name and email.”
Dr Hyman than shows how he’s giving more value with bullet points like…
• Why you actually need to eat carbs to lose weight. – Page 41
• Why your body is designed to gain weight and what you can do to reprogram it to burn fat. – Page 3
• How several simple tests can pinpoint what’s causing your weight-loss attempts to fail and what steps you can take to conquer the problems. – Page 80
• Why eating less and exercising more can actually make you fat. – Page 12
• How to control your appetite and feel full without counting carbs, fat, or calories. – Page 84
• How to turbo charge your metabolic furnace to burn extra fat while you sleep. (Do this one thing wrong and you’ll actually force your body to pile on extra fat instead.) – Page 54
• Why this one special food could be your missing link to losing weight. (And why 95% of people don’t get enough.) –Page 51
He then finishes with…To get your free sneak preview of UltraMetabolism, simply enter your first name and email address below. He’s making you feel indebted to him as he’s helping you lose the unwanted weight you’ve been fighting with diets that don’t work. And, he’s giving you a preview for free.
To uncover more website and squeeze page conversion strategies check out: http://www.helpmywebsiteconversions.com
In order to sell lots and lots of books that pushed him to the #2 spot on the New York Times Best Sellers List from #12, Dr. Hyman had to give more value than just present his messages in an article and give a couple free chapters. You need to nourish your list.
As Paul Mosenson (Owner of NuSpark Marketing) mentioned on my Article Marketing Experts LinkedIn Group, “I ’m always surprised by how many companies focus on generating leads- the top of the funnel so to speak, and not spend time nurturing those leads that they already have, but not ready to buy yet. By not having a proper lead management process to nurture those leads through the purchase cycle, those leads are gone, free to go to competitors who do nurture them with content. Converting “non sales-ready” leads through nurturing must be part of the sales and marketing process.”
That’s why Dr. Mark Hyman has a series of short articles that he put into an autoresponder series. This series of articles educates prospects further. It motivates them to take further action. And, it builds the relationships that customers need to have with buyers.
For more information on auto-responders, check out Dan Janal’s special auto-responder report at: http://www.my-easy-online-store.com
Using my instant article writing templates start creating articles that are filled with information that is truly valuable to your prospects. Then start using these articles everywhere…
b) your ezine
c) your blog
d) auto-responder series
e) social media
Now, what are you waiting for?
Get my article templates at http://www.StartWritingArticlesFaster.com and start writing
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(908) 380-8564
eric@articlemarketingexperts.com