Most internet marketers and small business owners spend more than 80% if their time generating new business – and miss out on the MOST PROFITABLE segment of their audience! This segment is the people who have already said, “yes” once.

Believe it or not – you must continue to educate clients with content marketing after they buy your products and service. You must integrate article marketing, video marketing, blogging, social media marketing, press release marketing and email marketing into your post-sale process.

I can’t tell you how many emails I receive from subscribers saying that I should only be emailing them once or twice a month. I’m told anything more than that is too much contact. I can’t tell you how many times, I’m told that I’m overwhelming people with so much information that I provide on my blog and in social media circles. I’m even told that I should be dripping my content out there!

But, I’m never going to change.

Why?

In order to sell lots and lots of books that pushed him to the #2 spot on the New York Times Best Sellers List from #12, Dr. Hyman had to give more value than just present his messages in an article and give a couple free chapters at the end as his call-to-action. He understood that you need to nourish your list. That’s why we helped him build a complete lead generation and relationship building system before we submitted his articles.

As Paul Mosenson (Owner of NuSpark Marketing) mentioned on my Article Marketing Experts LinkedIn Group, “I ’m always surprised by how many companies focus on generating leads- the top of the funnel so to speak, and not spend time nurturing those leads that they already have, but not ready to buy yet. By not having a proper lead management process to nurture those leads through the purchase cycle, those leads are gone, free to go to competitors who do nurture them with content. Converting “non sales-ready” leads through nurturing must be part of the sales and marketing process.”

That’s why Dr. Mark Hyman has a series of short articles that he put into an autoresponder series. This series of articles educates prospects further. It motivates them to take further action. And, it builds the relationships that customers need to have with buyers.

For example, here is an article you’d receive  after you sign up for the free sneak preview:

Dear eric,

It’s Dr. Mark Hyman again.

Here is your next installment of the mini-course titled:

“How To Reset Your Metabolism to Lose The Weight and Keep
It Off For Life”

*****************************************

IMPORTANT:  First, to ensure you get all emails going
forward, please click on the link below to confirm your
email address.  If you don’t see a link below, that means
you’ve already confirmed your email address:

To ensure you continue receiving our email, please click the link below:

http://ultrawellnessmail.com/app/optin.asp?j=0&c=1100404423&nc=0&arid=138063

*****************************************

In my last email I discussed how modern diets simply don’t work.

But why is that the case?

The problem is, when you diet, you’re literally starving yourself to death!

And when you’re starving, it doesn’t matter how little you eat or how much you exercise.

In this email, I’ll explain how starvation actually makes your body store unwanted fat instead of losing it. Want to lose weight healthfully, without starving yourself?

Read on.

Have you bought into the theory that if you starve yourself by eating less and burn calories by exercising more, you’ll lose weight?

If you have and found yourself terribly disappointed with the results, then this email is for you.

==> The Starvation Myth

Eat less + exercise more = weight loss, right? Wrong. That’s the Starvation Myth.

At first glance, it makes sense.

After all, if you take in fewer calories, your body has fewer ones to turn into fat,  Plus, exercising burns fat, so the more you exercise, the more fat you’ll burn.

It’s a simple equation, but one that just doesn’t add up. If it did, diets would work and fewer people would be overweight.

So why doesn’t the Starvation Myth work? Here are three reasons why.

Reason # 1:

When you eat less, you actually slow down your metabolism. That makes it harder to lose weight…not easier.

Why?

Well, when you eat less, your body thinks it’s starving.

That’s a threat to your survival.  The most primitive part of your brain that governs your safety takes over and alerts your body that you are not getting enough food.

What happens next helps explain why most diets fail: Your body does everything possible to ensure that you won’t starve to death. That includes slowing down your metabolism.

The result?

You have less energy, feel weaker, and burn less fat.

And here’s the real kicker — your appetite increases sharply because your brain now thinks, “I am not getting enough food, so next time I come across food, eat as much as
possible because who knows when the next meal is going to be.”

Once your body hits starvation mode, you start — and keep –eating. And you end up gaining, not losing, weight.

Reason #2:

Exercise hard and you’ll burn a lot of calories. So what’s the problem?

If you burn more calories than you take in, your body gets confused again. Just like eating less puts your body into starvation mode, burning so many calories makes your brain
think you’re starving-and your metabolism slows down.

Now you feel wiped out, hungry, and much less likely to keep exercising.  That’s because your body keeps you from burning any more calories than absolutely necessary.  So even though exercise burns extra calories, you end up exercising less, eating more and burning fewer calories in the long run.

It’s no surprise that this process makes you gain weight.

But did you know that all your dieting attempts add up –along with the pounds — over time? Every time your diet fails you store those extra calories as fat.

Even worse, any weight you lose on a deprivation diet is only half fat…the other half is metabolically active muscle!

Losing muscle actually slows your metabolism, since muscle cells burn far more calories than fat cells.  Keep losing weight and regaining it (“yo-yo” dieting) and you’re really sabotaging your body’s metabolism.

It’s called the skinny-fat syndrome and it can be a terribly vicious cycle.

Reason #3:

Need another reason not to starve yourself?

Consider this…

You skip breakfast and lunch, have a long day, and feel drained.  On your way home, all you can think about is how hungry you are. You’re desperate to fix the problem.

At this point, you’ll eat anything-and it probably turns out to be fast food or junk food.

If this rings a bell, then I have a solution, which is one of the keys to an UltraMetabolism.

==> Control You Appetite: Harnessing Your Brain Chemistry
for Weight Loss

Here are 6 ways you can control your appetite and erase unhealthy cravings.

1) Eat often.

If you try to restrict your eating to only once or twice a day, you’ll be so hungry every time you eat that you’ll end up overeating.

A better solution? Eat several small meals during the day instead of one or two very large ones.

But what should you eat?  That brings me to my next point.

2) Eat real food.

Real food controls your appetite in a way that processed food cannot.  What do I mean by real food?

I mean food that is as close as possible to its original form — food that hasn’t been processed or canned.  Food that hasn’t had chemicals added to it.

What’s NOT real food?

- canned fruit or fruit juices
- canned vegetables
- anything made from processed wheat
- squishy bread
- packaged mixes
- instant potatoes
- foods containing anything artificial
- soda pop
- processed deli meats

These processed foods not only have little or no nutritional value, they actually poison your body (more on that in a later email). You might as well be eating cardboard!

These “fake foods” may fill you up for a few minutes, but your body digests them very quickly.  This sharply raises your blood sugar level, which increases your appetite
instead of decreasing it, leaving you feeling hungrier over the long run.

3)  Eat breakfast.

If you starve yourself all day long, you will most likely be uncontrollably hungry in the evening, and you will eat a huge meal.  You are better off eating breakfast.  It will fill you up and will kick-start your metabolism for the whole day.

4) Eat fiber.

Fiber takes a long time to digest, so it keeps you full longer. This quells your appetite, so you end up eating less throughout the day.

Fiber is like a sponge that soaks up fat and sugar in your gut and both slows and prevents some of their absorption.

5) Eat fat.

It may sound strange, but some fats can help you lose weight. In fact, if you eat a completely fat-free meal, you will probably still feel hungry, even if your stomach is
full.

Healthy fats, like those found in olive oil, nuts, and certain fish, actually help control your appetite.

6) Avoid sugar.

Sucrose, glucose, corn syrup…Sugar (in all of its forms) increases your appetite as soon as you taste it.  Even a tiny bite of a sweet snack in between “real” meals can trigger a vicious cycle of sugar cravings making you even hungrier.

You’re probably eating a snack in the first place to helpturn down your appetite, not turn it up.  So make sure whenyou snack, you snack on something that contains very little,
and preferably no, sugar.

I hope today’s lesson has given you knowledge to help you live a healthy life.

To your good health,

Mark Hyman, M.D.

PS – Tomorrow, I will send you the next lesson where I will dispel “The Calorie Myth” that says all calories are created equal and tell you how to boost your metabolism by getting
your fat burning factories to work harder automatically…even while you sleep.

If you can’t wait until then and want to grab your own copy of UltraMetabolism, simply click on the link below right now:

==> http://www.ultrametabolism.com/email2

Also, I wanted share a note I received recently that’s extremely motivating to read:

============================================================

“I feel better and know my metabolism is working harder than it has in years.

I lost approximately 10 lbs in one month. I have now started to read all food labels and I understand what I am looking for. I have a better understanding of how my body is
metabolizing food and I now understand what types of food to look for. I was a huge low fat food type person and getting frustrated when I am going to the gym 5 days a week and not
dropping the weight.

I have only been on the UltraMetabolism for one month, I feel better and know my metabolism is working harder than it has in years. I have lost approx 10-12 pounds and I don’t feel hungry. Once I got sugar out of my system I became more sated with smaller portions.”

Karen Pagano
Waldwick, NJ

UltraWellness LLC
45 Walker Street
Lenox, MA 01240
http://www.ultrawellness.com

————————

Why This Worked for Dr. Hyman

Now, notice how he gave informational value through more articles – and not just relying on the one that brought prospects to his site.  He’s inundating prospects with information, proving that he is an authority and that they should listen to him and of course get his book.

Notice at the end of the article there is a soft sell for his book – always include a call-to-action with every article you write, whether it’s one you use for article submission, on your blog, in an ezine or in an auto-responder series. And, he finishes with testimonial, which brings him even more credibility.

Now, Here’s My Call-To-Action For You

Start using articles in every area of your business. Don’t just use articles to get people to your site. Use them to build and nourish relationships. You need help writing these articles, grab my instant article writing templates now at:

http://www.StartWritingArticlesFaster.com

To your article marketing success,

Eric Gruber

Article Marketing Experts

P.S. The above article came from my Article Marketing Persuasion System. Learn more about this system now at: http://www.articlemarketingpersuasion.com

Most of my article marketing clients and newsletter subscribers love when I relate business lessons to real life experiences. In this article, I’m going to show you how to close more sales – and I mean higher priced sales using the same process I used to ask my wife’s family for their blessings before I married LinkedIn Marketing Expert Kristina Jaramillo.

Now, I’m very respectful and old-fashioned, plus Krissy is  extremely close with her family — so before I proposed, I asked her family for their blessings.

First, I asked her sisters — which I got my first yes.

The next easiest target was the grandmother. I got my second yes.

Now, I already went through the process twice. I already got 2 yeses. And, although I was quite nervous (I paced up and down) before I spoke to the parents, it was still 1 million times easier.

Why?

Because I already got 2 smaller yeses.

Closing More Sales is a Series of Yeses!

Just like I went through a series of “yeses” to get the “yes” I really wanted — you need to go through a series of “yeses” with your customers in business.

See most article marketers try to promote a high-priced product or service in the bio box. Then they wonder why they’re not getting website traffic or sales.

Your prospects need to get used to you. You need to build trust. You need to prove that you are the expert – just like I needed to prove to fiancé’s parents that I would take extremely good care of her and our future family.

So, How Do You Get More Prospects to Move Forward and Say That First Yes?

1. Offer prospects a free special report or sneak preview in the bio box.

2. Be sure to include a reason why they should go to your website to get this free incentive.

3. Send prospects to a focused squeeze page — with no outside distractions. This way, it will be easier for prospects to say their first “yes.”

For example, check out: http://www.TryMyFreeArticleTemplates.com where I offer you three free instant article writing templates that will help you write articles in 30 minutes or less.

Once you enter your name and email address, you are taken to a page where you can download the free templates. You are also given an offer to get my complete collection of article templates.

Let’s say you choose to invest in my complete collection of more than 40 article templates (this means I already got 2 yeses!) I upsell you and offer you supplementary products like my Complete A to Z Article Marketing System.

I then have my virtual assistant follow up with my article marketing product buyers to offer them a free strategy session with me. At the end of the session, I invite them to take advantage of my article marketing services.

Notice, I start off with a free offer — then to a low priced product, to another product at a higher price point. Finally, I get them exactly where I want them — investing in my articles services.

See, if you want to close more sales, then you have to go for a series of yeses — and not for the “BIG” yes right away.

Your Next Steps…

1. Download my 3 free instant article writing templates at http://www.TryMyFreeArticleTemplates.com and see how I move you through my funnels.

2.   Add your comment below and let me know if you agree on the fact that you should go after more smaller “yeses” to get the big “yes” you want. Please share your own ideas, thoughts and experiences.

If there is one overarching, relentless trend in the client marketplace, it is this:

 

Clients want more value out of their relationships with their coaches, consultants, service/product providers and vendors.

 

If you manage client relationships for your organization, how do you respond to this?

 

The easy but suicidal way is to just reduce the last term of the value equation–to lower price (value=benefits minus price). The best way to increase value is to increase benefits and increase your client’s perception of those benefits.

 

Here Are 7 Ways to Add Value to Your Relationships – And Add More to Your Bottom Line

• Double your efforts to communicate the value you are currently providing to the client. When I do surveys on this, over 50% of professionals say that their clients do not fully appreciate the value they are delivering to them! You have to continue to educate your clients after the sale through articles what they are receiving and how it’s helping them.

• Increase dialogue with the client and develop an even deeper understanding of their business. You cannot simply ask clients, “How can we provide more value?” because they usually don’t know themselves (“Just keep up the good work” is the usual platitude offered in response to that question). Rather, you have to glean ways to add more value through more dialogue and conversation about the client’s plans, priorities, frustrations, and goals. Through this conversation, you’ll be able to write articles that supports their plans or ones that solve their frustrations. These can easily be turned into products that you can give away as a “value-added thank you” bonus or you can use these products as an upsell.

• Identify ways to go above and beyond “core” value to add “surprise” and “personal” value. Most clients hire you to provide tangible, institutional value. But in great client relationships, I have found that the value delivered (and treasured by clients) is also personal and intangible. It’s helping a client succeed in their career, improving the client’s culture, speeding up decision making, enhancing relationships between different parts of the client’s organization, and so on. What information can you provide that adds that surprise value.

• Provide expert advice and a tremendously high level of professionalism.  You have to understand right now that you have to provide a level of advice that is significantly higher, more sophisticated and a lot more valuable than that of your competition. What this means is a higher level of sophistication, wisdom and understanding about what it is that you do. And, you need to be able to communicate this to your clients. It all comes down to content as I have explained in a free teleseminar at http://www.freearticlemarketingtraining.com

• Bundle and package your products - I’m not only talking here about the way your product or service actually looks, I’m also talking about being able to put together desirable packages, purchasing levels and a series of added benefits that are significant in value and are, themselves, a whole lot more valuable than simply the product is by itself. So start giving your clients and prospective clients more reasons to do business with you. Look for products and services that belong together. If you don’t have products, you can easily start compiling your articles into an ebook

          For example of product bundles, check out the sites below: 

          http://www.broadcastyourarticles.com

           http://www.onlinearticlewritingcourse.com

• Never stop educating your customers. As new customers come on stream with your organization you may want to provide them with informational content, tools, resources and action steps to help them get started with your products and services. The more education they have related to your products or services the more capable they’ll be at utilizing them. So, you need to consistently blog and send out newsletters. You should have monthly teleseminars for prospects and new customers. You should have a success system that gets emailed automatically to new clients that is filled with tips, strategies and information on additional products and services.

• Recognize your clients’ successes – Provide recognition to clients or customers based upon their ability to utilize your product or service and maximize its potential. You can thank outstanding clients and congratulate them for their successes by including a Hall of Fame in your newsletter. I love to turn my clients’ success stories into a case-study article that I promote on my blog, in my newsletter and to my social networks. I also submit this article to the top websites, ezines and article directories. This is a fantastic way to utilize good relationships and good will – and at the same time, prove my expertise.

As you can tell – it all boils down to: How much content are you willing to provide your prospects and customers? Start writing articles and start finding ways to communicate your value. This is the only way you will add value to your relationships and increase the lifetime value of your clients.

To Help You Get Started…

I’m giving you 3 gifts:

¨      The gift of time – When you use my article templates, you’ll be able to write your articles, blog postings and ezines faster. This way you can spend more time doing the things you love in your business and in your life.

¨      The gift that keeps on giving in terms of prospects and profits – In my article marketing persuasion system, I show you how to use the 4 universal laws of influence (including the law of reciprocation) and how to apply it to your article marketing efforts. Learn how to give value in your articles and how you can easily motivate prospects to take instant action. Learn how to build relationships and have clients coming back to you for more.

¨      The gift of unlimited wealth potential – When you invest in my article marketing case studies, you will see real examples of internet marketers who are just like you making money each and every single day. You will have proven models right in front of your face that you can start using right away to get unlimited wealth.

As a small business owner, you should always be looking for ways to thank your loyal following of prospects and customers – especially if you want them to keep coming back for more. And, there has never been a better time to discuss how you should be thanking your customers and potential clients than now.

I love to thank my article submission clients, product buyers, newsletter subscribers and social media followers for their love and support they show me throughout the year by providing more free information and sound advice.

How You Can Thank Your Customers and Prospects by Giving More Value…

I am pretty sure that your competitors are providing good information. To add value to your products or services you need to provide a level of advice that is significantly higher, more sophisticated and a lot more valuable than that of your competition. You need to give this information freely with good intentions without holding back. Your prospects and customers will reciprocate by giving you more business if you make a commitment to becoming more engaged with them.

3 Simple Ways to Provide Sound Advice That Automatically Adds Informational Value…

1. Thank your customers and potential clients by giving them more access to you and your information. Host a monthly teleseminar (created from the information you provide in your articles), just like I am doing at http://www.FreeArticleMarketingTraining.com

2. Offer thank you free strategy sessions to your clients, customers and a select few others – Take the time to see what questions your prospects have – and the challenges they are facing. This simple phone call will show your clients and prospects that you truly care about them. Plus, it will help you create new article and blog content and product ideas based upon your clients’ problems. And, it will help you write sales letter copy, as you will now understand your audiences’ underlying problem.

3. Thank your customers by giving them additional unannounced, unadvertised bonuses like free special reports, free audios or free videos (all generated from article content.) I love giving “Quick Start Guides” that help people get started quickly. Now, they don’t have to read the whole course or listen to all the CDs before they get started. The quicker your customers and prospects get started – the quicker they see results – the more committed they become. They’ll actually complete the exercises and do what it takes to become a success. That means they’ll be more inclined to buy additional products and services from you.

Guess where you get the content for your teleseminars, quick start guides, special reports, videos etc? If you guess your articles, you are right.