When prospects, referral sources and the media go beyond LinkedIn marketing expert Kristina Jaramillo’s LinkedIn profile – and do a search on Google, she automatically builds credibility.

Why?

Because she has articles and press releases published and featured on top websites and blogs. Watch the video below that Kristina created for her website (http://www.GetLinkedInHelp.com) and see how she’s using articles to build instant credibility…

Grab my Instant Article Writing Templates and start building credibility today!

Marquesa Pettway from SpeakerTalk Radio recently interviewed me on how to consistently attract clients, get exposure and land speaking engagements by writing articles! Listen to the radio interview below!

Click here to grab the article templates that I discuss on the radio show!

I just received this email from Honest Website Marketing Founder Scott Harvey,

“Eric – I’m happy to say we got more than we expected! At last count, my article has been picked up by more than 25 websites, newsletters and publications, including some large and influential ones.  We got a mention in several more, including the New York Times.  We even appeared in a publication from South Africa!

The day the article hit alone we got 143 unique visitors and 24 leads. We now more than doubled our website traffic.

More to the point, we just closed a deal that came to us from the article.  We anticipate revenue of somewhere between $8,000 and $10,000 over the next twelve months from just that one customer, and we’re talking to several other prospects who contacted us from the article.” – Scott Harvey, Co-Founder of Honest Website Marketing

In order to achieve these results, you must start writing thought leadership articles that position you as the expert. And, you need to do this on a regular basis. To help you, check out my Instant Article Writing Templates now.

Attorney at Work is now offering a bonus downloadable collection of the best of the marketing posts from 2011. And, LinkedIn marketing expert Kristina Jaramillo’s post is included. The collection of articles used was selected based on those that received the most clicks and those that received the best anecdotal feedback.

Attorneys at Work is so proud to offer  such high quality content. And, they are doubly proud to have Kristina Jaramillo’s name associated with theirs..

 Click here to get the article collection download for free – even if you are not an attorney!

How LinkedIn Marketing Expert Kristina Jaramillo Received the “Best” Marketing Article Recognition…

• Kristina offers a strong article introduction where she uses statistics to prove to law firm partners and lawyers that they need to be promoting their practice on LinkedIn. Here’s how Kristina started her article:“LinkedIn is reportedly the most popular business social networking site used by lawyers. A recent BTI Consulting report shows that nearly 70 percent of corporate counsel use LinkedIn, and that 38 percent of them rely on LinkedIn for activities specifically tied to selecting and hiring attorneys. What’s more, executives from every Fortune 500 company are using it. So, how can your firm attract and retain more clients using LinkedIn?Here are nine different ways.”
• Kristina follows the strategies that I reveal in my article marketing persuasion system and in my online article writing course where I reveal that you MUST provide some of your hottest tips to prove that you are an expert. You can’t just offer the same information as everyone else. That doesn’t differentiate you. Inside the tips, found within Kristina’s article that you can read here, you will notice that she tells attorneys the audiences they should be connecting with and how they should be building relationships with the media as 92% of all journalists are now active on LinkedIn. She also shows how you can use LinkedIn to nurture relationships with your clients so you retain them longer and increase the lifetime value of your clients plus how to mix article marketing, press release marketing, event marketing and LinkedIn marketing to get maximum exposure and credibility. You can see this information plus much more here:  http://bit.ly/rRDl3v

• When you read Kristina’s article – you will notice that she has structure, format and organization. Kristina admits if she did not use my instant article writing templates – she would not be able to create article content that gets chosen to become part of “The Best Marketing Articles” collection. And, she would not be able to get published on top websites like…

To see even more places where LinkedIn marketing expert Kristina Jaramillo is published, check out her media page!

To start creating articles (in 30 minutes or less) with high informational value that get chosen to become part of ‘The Best of…Collection” or get published on top websites like the sites Kristina is published…Grab My 40+ Instant Article Writing Templates Now!  

Yesterday, I received in the mail a sneak peek copy of Home Business Magazine’s special New Year February edition  – and to my surprise, I found an article that we submitted for Karen Kobelski, General Manager of BizFilings – a leading online provider of incorporation services.

This is not the first time that she was published in Home Business Magazine. Last year they turned one of her articles, “Are You Incorporating Your Business in the Wrong State?” into a letter to the editor that you can find here:

http://www.homebusinessmag.com/blog/august-2010-letters-editor

Home Business Magazine is your “one-stop-shop” for Print, Digital and Internet/Online Advertising. While other competing magazines wither away clinging to declining print circulations, Home Business® Magazine is expanding circulation by combining traditional print with new digital circulations. HBM offers the largest newsstand, paid-subscription print magazine; and the largest web portals to specifically target the $1 trillion home-based business sector.

Want to get your articles published in top publications  like  Home Business Magazine and on top websites, blogs and forums? Then you have to start writing articles that are filled with content that’s high in informational value to your readers.

To help you create thought leadership articles fast, check out my instant article writing templates at:

http://www.StartWritingArticlesFaster.com

In my Article Marketing Experts LinkedIn group, Mark Brown (Chief Blogger and Owner of The Marketing Professional Blog) asked me…

“Which is the best article submission technique and why: manual submission, single site submission, outsourced submission, a software submitter or an article submission service?”

My answer…It depends on…

• Your goals
• Your needs
• Your wants
• And, what’s important to you

To help you decide how you should submit your articles online, below, I broke down the various article submission methods. And, I explained each method’s pros and cons.

The 5 Ways to Submit Your Articles Online – Fully Explained

1. Manually submitting articles yourself – If you submit articles yourself, you save money. You don’t have to pay anyone to market your business for you. You’re not paying to have your articles published. And, you’re not paying for a single click. This marketing method is totally free! However, it does take a lot of time to submit articles the right way. And, it’s boring. Ask my article submission staff who manually submits the articles for our clients. It takes them a good 10+ hours per 100 targeted websites, ezines and article directories.

2. Single-Site Article Submission – This is for those new article marketers getting their feet wet. You can become a guest blogger and submit articles to one site for now and then work your way up. But, remember, your articles are volunteer sales reps working for you 24 hours a day, 7 days a week, 365 days a year. They don’t take a vacation. The question is how many sales reps do you want working for you – for free? Don’t you want your articles published on as many targeted sites as possible so you get in front of as many prospects as possible?

3. Article Submission Software – If you are looking to just build links and increase your SEO and that’s it, then yes, feel free to use this article submission software or the low-cost article submission services that sends your articles to thousands of article directories (many of them don’t get any website traffic at all!) But, I must tell you that article marketing is not just about building links. It’s about becoming a thought leader and gaining instant credibility. You don’t get that from an article directory site where anyone can get published including kids as long as you follow their guidelines. Article marketing is about getting your targeted messages in front of as many targeted prospects as possible. That’s why you’ll find my articles on sites like About.com, MarketingProfs, SiteProNews, Home Business Magazine and many more.

4. Outsource your article submission needs to a virtual assistant – Most virtual assistants will just use the article submission software. Or they’ll just target 10 to 15 article directories. They do not have the knowledge nor the experience to format your articles for maximum readability. They do not know how to optimize the articles so you get found on the search engines. And, they do not know how to add direct response copy writing so your article packs a powerful, emotional punch. They’re just after building links. If that’s what you want – then great. However, I suggest you first read this article on “Why article marketing is not just about link building?”

Go to:

http://bit.ly/bES9y1

And, for even more reasons – read this article to:

http://bit.ly/ihcPns

5. Using an article submission  service – If you want to save time, become a thought leader and get the most bang from your article marketing dollars, then you want to hire an article marketing expert who knows how to get your articles published on top websites, ezines and article directories. You want someone who has an open-editorial-door policy with many editors. Now, you do have to be careful with the article submission company you choose, which is why you should read our “Guide to Choosing an Article Submission Service”:

Go to:

http://bit.ly/8z2UHp

Now, after seeing my analysis, what are your thoughts? Do you think you should be submitting articles yourself, outsourcing your article submission services or use article submission software.

Comment below and let me know!

P.S.  If you want help submitting articles, email me at: eric@articlemarketingexperts.com

Most internet marketers and small business owners spend more than 80% if their time generating new business – and miss out on the MOST PROFITABLE segment of their audience! This segment is the people who have already said, “yes” once.

Believe it or not – you must continue to educate clients with content marketing after they buy your products and service. You must integrate article marketing, video marketing, blogging, social media marketing, press release marketing and email marketing into your post-sale process.

Here’s why..

• Lack of education can create a mismatch between the value offered and actual delivery which leads to a lack of confidence. For example, before I started my content marketing firm – Article Marketing Experts – I had a PR firm with martial arts clients. I generated major press coverage in newspapers, magazines and even on TV. UPN 9 News (a major TV station in the Tri-State area) even did a story on one of the karate schools that worked with a student who has Down Syndrome – even though most schools would not accept him. Now, even though the martial arts dojos were getting amazing coverage, they did not see a ROI as no new students joined as a result of the press. The karate schools stopped using my services because they did not see the perceived value. I did not educate them on what they should be doing with the publicity they received as a direct result of my work.

• If you provide coaching or consulting, you need to motivate clients to continue taking the time and energy to perform your desired actions. If you fail to take this step – then it’s more than likely that your clients will quit – which means you have to look for another client to take that spot.

• If you fail to continually provide content that your clients find valuable – then you will be forgotten about. And, you are giving your competitors who will continue to market to your clients with content after you stop a greater chance of stealing your business.  But, if you continue to educate clients and show ways you can help, there’s a good chance that they will invest in your other products and services.

• If you fail to stay engaged with your clients – and provide extreme value that they were not expecting then there is a good chance your clients will leave your program because they do not feel connected to you.

Here’s How Some of the Top Companies Add a Sticky Factor That Guarantees Longer Client Retention…

1. Create an industry success system that all clients receive when they invest in your services. For example, when you sign up for PR LEADS at http://www.getprhelp.com , you receive a 2 month e-course (which he calls his PR LEADS Success System.) In this system, you get tips and resources that will help you better use his services. He shows you what to do once you receive publicity so you get a better ROI. He tells you about his clients that are just like you and the successes they are having so it motivates you to keep plugging away (and of course keep using his monthly service.) And, he lets you know about other ways that he can help you including distributing press releases for you, supplying you with media lists or providing you with internet marketing and publicity coaching.

2. Make sure you invite your clients to connect with you on social media. For example. You should connect with your clients on LinkedIn and invite them to your LinkedIn group. You may  even want to think about having a group just for your clients (along with a group that you use for prospects.) Inside your clients-only group, you’d provide exclusive content for them and create discussions based on their needs. By giving them additional value, you are creating a sticky factor.  For more LinkedIn opportunities – check out LinkedIn marketing expert Kristina Jaramillo’s report at http://www.GetLinkedinHelp.com

3. Showcase your successes. When you get your articles published in a top magazine or on a well-known website or when your press releases get published on sites like CNBC.com (by using services like the ones found at http://www.GetPRHelp.com) you should be sending these placements to your clients. It enhances your credibility with them, reminds them about you, shows clients that they made the right decision by investing in you and if you ask them to pass it on to their colleagues – you can get referrals. One of my clients who is a leadership coach (name unmentioned as he asked to remain anonymous) received a $50,000.00 contract by following this tip.

3. Start segmenting your list depending on who they are, what they invested in and what they opted in for. Then regularly create content in terms of videos, blog posts, articles and special reports for each segment. This way you provide the information your targeted audiences need and want – and at the same time, you are helping them take the next logical step. That’s why you need content for each step of the buying process.

By implementing retention and repeat business techniques mixed with educational content marketing that offers high-value to clients, you are almost guaranteeing and increase in revenue. Instead of always looking for new clients to replace old ones –you will be building your client list if you create sticky factors that keep your clients mind on you!

To help you create high-value, highly-informative content that will keep and retain clients, check out my Instant Article Writing Templates at:

http://www.StartWritingArticlesFaster.com

If you don’t want to get the complete collection of templates, at least grab my 3 free article templates at http://www.TryMyFreeArticleTemplates.com

Need proof that you should be mixing your article marketing efforts with LinkedIn marketing? Below is an actual  invite to connect that LinkedIn marketing expert Kristina Jaramillo received yesterday. The person read Kristina’s article that was published in Website Magazine more than 6 months ago!

Because Kristina created a discussion on her LinkedIn group and other groups that she belongs to based on her article content and then linking it to the article,  people are still discussing her information. And,  she is getting new prospects and clients from it almost every day.

Now, I can’t stress this fact enough – the article and discussions were created 6 months ago, yet she is still getting interest from prospects like the one below:

———————————————————————————————————————————————

Greetings Kristina:
I enjoyed reading your article in Website magazine
I’d like to add you to my professional network on LinkedIn.

- Kevin Ferrasci O’Malley
twitter(dot)com/kfom

————————————————————————————————————————————————-

To learn how you can mix LinkedIn marketing with article marketing, check out Kristina’s Instant LinkedIn Marketing Templates Collection which also includes 40 of my top article writing templates: at http://www.InstantLinkedInMarketingTemplates.com

When my mom was diagnosed with both pancreatic and colon cancer, my dad changed his work status from full-time to part-time at the print shop where he was employed. When she passed away he continued to work just part-time until his boss phased him out.

Now, that I am married and have my wife and near future children (as we plan on trying for kids shortly) to worry about – and since my brother has practically moved in with his girlfriend, my dad needed to find a job as he wants to keep the house for a bit. So, my brother showed him how to use the different job sites and how to send his cover letter.

He finally received a job interview with a company that provides security to hospitals and nursing homes in the area. So he asked me to create a resume to bring with him to the interview – and of course, I gladly took the time for my dad. He gave me a whole ton of wasteful information that describes the presses he worked on and other tasks he completed like bindery.

Why Do I Call The Information My Dad Gave Me a Waste!

As I explained to my dad when he asked me – “Why did you leave the info out?” – It’s a security company. They don’t care about what presses you worked and the tasks you completed as a pressman. It does not show how he can help the company – and how they will benefit by hiring my dad.

So here’s some information I did include in his resume:

• His martial arts experience – My dad is green belt and both my brother and I are 5th degree black belts who have been in the martial arts for close to 24 years. So that is a lot of time that my dad spent in the dojo – so he knows how to protect himself and others if a situation should arise. That’s important when it comes to security, don’t you think?
• Strong attention to detail – I mentioned as he was  head pressman, my dad was responsible for 100% quality assurance, which means he needed laser eye focus for fallacies. As a security professional don’t you need to be observant? So, this is important.
• Outstanding social communication skills – I explained how my mom, my grandma  and my grandpa were all in treatment centers, nursing homes and hospices because of cancer and old age.  I explained how while visiting them, how my dad  also interacted with the other patients – and was able to connect with the most difficult patients that even the nurses were unable to connect with. Now, he volunteers and work with them on a weekly basis. Isn’t this an important element if my dad works in a hospital or nursing home?
• Interacted with clients to fulfill their need of conceptualizing, creating and printing their content – This again reiterates my dad’s communication skills.
• Managed a client base of 25 large business customers including the Cystic Fibrosis Foundation, Elizabeth Water Company, Sprint, and Union County College – This shows my dad’s professionalism.
• Matched or detected differences between colors, including shades of color and brightness – This shows my dad’s attention to detail which is important to security.

This was just some of the responsibilities and related skills and experience bullet points that I put into my dad’s resume. Notice, how every bullet point shows how the company can benefit by hiring my dad for the security position. And, guess what — it worked! My dad was hired on the spot!

Now What Article Writing and Article Marketing Lesson Can You Learn From This Story…

Your article content must match your targeted audience. If you submit content to a LinkedIn group – you must demonstrate how your content matches that group’s specific audience. If you are submitting an article to a niche website, blog, online publication or magazine – you must remove all generalizations. Identify your audience. Add examples and stories that niche’s audience can relate to. Show how that specific audience can benefit from the information, advice, tips and tools you provide.

And, don’t forget to demonstrate within your articles that you know the audience and understand their unique challenges, goals, needs, desires, problems and fears.  Your readers need to know that you have worked with people just like them – and that you can help them with their very specific problems and needs. They need to see that what you have to offer – is what they need.

It’s time you segment and niche copy – and speak to your exact audience.This is the first step to influencing and persuading your article readers. For more information on how you can influence prospects to buy into your ideas and take instant action with your articles, check out my article marketing persuasion system where I show you how to use the 4 universal principles of persuasion to create influence and trust in a place of uncertainty every time you write articles.

Grab my article marketing persuasion system now at: http://wwwArticleMarketingPersuasion.com

As I look on my Facebook news feed I see:

• A business and life coach mentioned: Today’s challenge is to see if I can replace the heating element on the dryer……..I’ll let you know if I succeed or fail…lol….send prayers….lol

• Quotes by Tony Robbins from someone who is not Tony Robbins

• A realtor asked: What are your top 5 favorite things about summer? She them mentioned that her favorites are 1) Farmer’s market, 2) Baseball 3) Weekend cookouts 4) A sliced summer tomato with a dollop of Hellman’s mayo 5)Sunlight till 9 pm!

•  A famous internet marketer who was on the show “Secret Millionaire” mentioned: Wishing you a great morning. I’m off to the gym for a workout. What are you doing on this blessed morning?

As I look on my LinkedIn news feed I see…

• From a newsletter guru: It’s “Good Works” Saturday! Meeting friends for breakfast and then we’ll complete repairs on our current home project.

• From a relationship expert for women – Sands of time only run out for those who live n the limits of an hour-glass. Become a limitless prism of light & the sands flow infinitely!

• From a master life coach: Quiet day (@ Roya’s Garlic Garden)

Now, these may be conversation starter. They may be following the advice of many social media experts that tell you to quote people and ask conversation starting questions like: “What is your favorite dessert?” These types of conversations may generate more comments- and get you more friends. But is it really helping your business?

Why Focusing on Conversations Will Not Bring You New Business…

How is posting a comment like: “What are your top 5 favorite things about summer” going to help a realtor get more leads? You may get 100 people commenting on their favorite things, but it doesn’t build credibility, sales and business relationships. It doesn’t show me why I should go to you for my real estate needs if I am looking to buy or sell a house in that realtor’s area. It doesn’t differentiate you from your competition.

Yes – LinkedIn, Twitter and Facebook are “social” marketing tools. But that doesn’t mean that you stray away from providing content that adds value to people’s lives and businesses.

Here’s How the Top 5% Are Making Money Using Content and Social Media

Don Crowther just put out a video revealing that the top 5% who are making the most money on social media builds relationships by initially delivering a steady stream of highly-relevant, highly-informative, high-value content. Then they engage in conversations by answering questions and responding to feedback.

The top 5% do not initiate conversations. That creates a deviation from your targeted audiences’ business needs – and it doesn’t give you the business relationship you need to get more clients and sales.

The top 5% are…

• Offering tips that no one else is providing – and then inviting prospects to get their free special reports like the one found at http://www.getlinkedinhelp.com, free ebooks like the one at http://www.FreeArticleMarketingBook.com, free video or in my case, free article writing templates at http://www.TryMyFreeArticleTemplates.com

• Teasing prospects with shocking statements or thought provoking questions and then sending prospects to an article placement on a top website or to their blog for more information. At the end of the blog post, they encourage conversation based on the information they had provided. And they add a call-to-action to learn more whether it means grab their free information or invest in one of their products or services

• Wowing prospects with the information they provide and encouraging prospects to discuss what they had learned. That’s why many internet marketers are now encouraging prospects to comment on their squeeze pages (using Facebook) and on their pages where they offer valuable information.

By Focusing on Providing Quality Content in Your Area of Expertise Followers Will See You As:

• An expert
• Someone to respect
• Someone to listen to
• Someone to do business

Now, what kind of conversations are you going to engage in? Social conversations like, “What are you doing today?” or social business conversations based on your content that positions you as a thought leader.

Your answer will depend on if you get more “friends” or more clients and customers.

If you want to get more clients, then you I challenge you to start focusing on providing content of value to your targeted prospects – and ONLY engage in social business conversations and not mundane, typical every day conversation. To help you create article content that you can use on your blog, for article submissions and ezine distribution and in your social media conversations, check out my Instant Article Writing Templates.

Now, you can get 40+ instant article writing templates that will help you write highly-informative, highly-engaging articles in 30 minutes or less. I am giving you the structure, format and organization. All you have to do is plug in the information that’s already inside your brain. You can grab all 40 article templates now at http://www.StartWritingArticlesFaster.com – or you can get all 40+ article templates and Instant LinkedIn Profile and Marketing Templates now at: http://www.InstantLinkedInMarketingTemplates.com