Did you know that even some of the world’s best copywriters and Internet marketers forget to do some simple lead capture techniques on their blog.. like placing an email opt-in form on the blog’s sidebar?

At the very least, you need to use your blog for lead capture. The problem with a blog (compared to a sales letter) is that there are links all over the place. It’s easy for people to get lost…you aren’t pushing them to any particular location.

For that reason, you should have email opt-in form (promising an ethical bribe) on your side bar. In your WordPress dashboard, go to the widgets screen in the “appearance” section and add a text widget. This can include some HTML like your autoresponder sign up code. That way, people can sign up for your mailing list from any page on your blog.

Here’s an even better tip…

Create a new html page with nothing but your autoresponder sign up code on it. Then on the sidebar add an in-line frame (iframe) pointing to the URL of that signup page. That way when someone signs up on your list, the thanks for subscribing page will load inside that tiny iframe in your sidebar and allow people to stay on the same page of your blog.

For an even cooler effect….

Record a talking head video using your Flip camera and place it on the thank you page. Set it to autoplay.

Now when people opts into your list from your blog sidebar, they will get a personal message from you.

As fun as it might be to regularly update your blog, like I do at ArticleMarketingExperts.com, don’t forget the point of your blog is to get more leads and bring in sales. Because, you’re only softse-pitching offers on your blog, you need to get your visitors on your mailing list so you can deliver value and send them offers.

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