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Article Marketing Myth Crushed
By Eric Gruber, Your Article Marketing Expert | November 20, 2007
With so many people thinking that article marketing is just about getting links, I was relieved to see an article on Alice Seba’s blog (www.InternetMarketingSweetie.com/Blog) that is perfectly aligned with my article marketing philosophy. Thank you Alice for this great post:
It seems that a lot of people are questioning whether article marketing is “dead”, but I think it’s quite bizarre. Newspapers still publish articles, all the big news sites are still delivering news…so where is the death?
I figure it’s because people equate article marketing with distributing to ezinearticles.com, isnare.com, articledashboard.com, etc. With everyone jumping on the bandwagon and many talking about Google slapping duplicate content, the competition on the article directories has become fierce.
For me, article marketing is not dead…as I’ve never limited it to that.
Article marketing is using articles on your own site, contacting BIG and targeted website/newsletter publishers directly and REALLY getting your content out there, instead of just passively submitting to directories.
Use your articles to your advantage by re-using them in different and unique ways. For instance, publish them in your own newsletters or combine articles on the same topic into a report or ebook. Get everything you can out of your articles! The possibilities are endless as long as you’ll open the horizon and think outside the box just a bit.
As with anything in business, don’t put all your eggs in one basket by only doing one or two of these things. Give yourself multiple areas to work in. Then, if for some reason one of them isn’t working the way you’d hoped, you aren’t finding yourself at a complete loss.
For more information on how to keep your articles alive so you can get more traffic, leads and sales, get my NEW A to Z Article System at: http://www.BroadcastYourArticles.com
Topics: Breakthroughs |