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Article Writing Tips: How to Write the Perfect Bio Box That Actually Sells
By Eric Gruber, Your Article Marketing Expert | December 3, 2007
You’ve written an article that’s appeared all over the web but the phone hasn’t rung. Your inbox is empty. And no one is visiting your website.What went wrong?
Maybe you haven’t given your prospects a compelling reason to call you.
Your key to turning readers into prospects starts with the “bio box” also known as a “resource box.” The usual bio box includes your name, title, company and contact information. But that’s just the beginning and that’s what 9 out of 10 article authors do not understand.
For examples, here’s an actual bio box copied from Sharing Ideas magazine. As they say on TV, I’ve changed the name to protect the guilty:
Blah Blah, is a keynote speaker, seminar leader and author. She has spoken in 26 countries on four continents. She is president of Yada Dada, Las Vegas. You can reach Blah at 123-456-7890.
Technically there is nothing wrong — except it is BORING.
You need to stimulate people to visit your website immediately – or they will forget you are alive five minutes later.
Here Are 5 Key Elements to Creating a Bio Box That Makes You Money:
- The bio box contains 3-4 sentences.
- Your Name: Articles are powerful tools that will brand you as an expert.
- Your Website URL: Search engines will give you a boost when they index your URL.
- Your unique positioning statement. Do not list all your titles. NSA President Mark LeBlanc suggests people position themselves by the results they offer. Titles are deadly! Keep it brief and use relevant accomplishments.
- Your call to action, or your offer, entices people to visit your site and give you their email address in exchange for goodies such as a newsletter, special report, e-book, or sample chapters.
In my new A to Z Article System, 100+ Sample Articles and Bio Boxes That Sell. You’ll even discover articles that have been published on About.com, one of the top 50 sites on the Web today! (Value: $119.00). They have all been proven successful in generating traffic, leads and sales. Now, you will get my whole complete system for just $97. Go to www.BroadcastYourArticles.com
Topics: Breakthroughs |