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Article Writing Analysis: Why John Keffalas Won My Article Writing Contest
By Eric Gruber, Your Article Marketing Expert | April 17, 2008
In my previous post, I showed you John Keffalas winning article for my IMC Article Writing Contest.
In today’s analysis I am going to discuss his headline:
How Insurance Litigation Law Firms Can Magnetically Attract Fortune 500 Clients
Here’s what I liked about his headline:
1. I love how-to headlines. People love how-tos. Just look how many how-to books, CDs and videos and DVDs are sold each day.
2. His audience is clearly defined
3. His benefit is a specific benefit that his audience longs for.
4. The title is simple, yet powerful
Good job John!
For more headline secrets, check out my A to Z Article Marketing System at
Stay tuned for further analysis tomorrow!
Topics: Breakthroughs |