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Internet Marketing Center Conference Article Writing Contest Winner
By Eric Gruber, Your Article Marketing Expert | April 17, 2008
John Keffalas was one of the 40 Internet Marketing Center Conference attendees who took immediate action and wrote an article exactly as I taught him.
As a result, he won my Best Article Contest and received my Complete A to Z Article Marketing System.
Here is his winning entry:
How Insurance Litigation Law Firms Can Magnetically Attract Fortune 500 Clients
Fortune 500 clients pay big legal fees, have big legal problems, pay regularly, and bring prestige to an insurance litigation law firm. And, because of herding, Fortune 500 clients also attract other Fortune 500 clients.
So, it’s obvious that you want to attract Fortune 500 Clients to your insurance litigation firm. But, do you know how?
7 Easily Implemented Techniques Guaranteed to Attract Fortune 500 Clients to Your Insurance Litigation Law Firm
1. Go After Big Lawsuits with Big Insurance Claims
Scout new lawsuit filings in state and Federal courts that name Fortune 500 companies as defendants. Most often, these lawsuits will expose the defendant corporation to substantial legal fees as well as a possible monetary judgments or settlements if they lose, which can possibly be covered by the Fortune 500 company’s existing insurance policies.
Typical corporate policies include:
· Commercial General Liability (CGL) policies
· Directors and Officers (D&O) liability policies
· Employee Liability policies (ETPL)
· Environmental policies.
Insurance litigation law firms like yours can then send a letter to the general counsel of the defendant company offering its services. Such a letter must comply with legal ethics rules regarding attorney advertising.
2. Help Federal Bankruptcy Courts
Check Federal bankruptcy courts or scan newspapers for Fortune 500 companies declaring bankruptcy. Often there are un-filed insurance claims the bankrupt company forgot about that the bankruptcy judge needs help with.
3. Go to ACCA Meetings
Law firms should regularly send insurance attorneys to the American Corporate Counsel (ACCA) meetings to network (www.acca.org). The ACCA is the premier national professional association for in-house corporate counsel of large companies, and has chapters in most major cities that hold regular monthly meetings. Often general counsels of Fortune 500 companies are looking for insurance litigation attorneys to handle urgent insurance-related legal matters.
4. Become a Speaker
Become a speaker or panelist at an insurance-related conference or meeting that Fortune 500 general counsel, chief financial officers, or chief executive officers attend. Trade associations such as the Association for Corporate Growth (ACG) and graduate schools of business are good for this. Being a speaker establishes you as an authority on the subject and attendees are often looking for specialized help such as insurance litigators.
5. Write a Book
Write a book about a specialized aspect of insurance law as it relates to Fortune 500 companies. It doesn’t have to be long. Even, 50-60 pages will do.
If you don’t have time to write it, hire a ghostwriter. Using ghostwriters, many books have been written in less than a week. See www.elance.com for ghostwriters.
If a major publisher won’t publish it, publish it yourself.
Write the book in non-technical language so the CEO and CFO can understand it. Obtain an ISBN number for it and list it for sale on Amazon.com. You can also make the book available as a downloadable eBook on you law firm website.
6. Network with Insurance Brokers
Find out which insurance brokers represent Fortune 500 companies in your area and network with them. Marsh and Arthur J. Gallagher are two national insurance brokers with Fortune 500 clients. Often insurance brokers have Fortune 500 clients with denied insurance claims that need to be litigated.
7. Create a Blog about Insurance Claims Litigation for Fortune 500 Companies
Post something new on the blog at least two to three times a week, and keep it conversational. Link the blog to you law firm website. If you don’t have time for the new postings, assign them to a junior attorney or paralegal.
Often a single Fortune 500 client can generate hundreds of thousands of dollars of fee income per year for a law firm. This is an exciting and often overlooked opportunity that that shouldn’t be passed up!
About the Author
Legal marketing consultant John S. Keffalas recruits Fortune 500 Companies like Ebay, Morgan Stanley, Walgreens, Twentieth Century Fox, the Royal Bank of Scotland, and SONY for insurance litigation law firms just like yours. Total legal fees generated in 6 years through his marketing efforts exceed $5 million. For more FREE POWERFUL secrets, tools, and advice that will help you attract Fortune 500 clients, go to <URL>
Come back to see my complete analysis of John’s article to see why he won my article writing contest!
Topics: Breakthroughs |